Vintage Crisco Advertising Tin circa 1940's, Procter & Gamble, Cincinnati, Ohio

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This is a classic!
Vintage advertising Crisco Tin, Procter & Gamble , Cincinnati, Ohio circa 1940's net weight 3 ounces with original blue paper and white stars decorating the tin.
It also has the Good Housekeeping seal!!!
Along with a recipe for Banana Spice Cake...yum!!

The tin has very slight surface rust but is over all clean and in good condition-no dents.
The top is hinged as seen in pictures.
You will also notice the paper though overall in good condition does show signs of wear on one side.

It measures 6" tall x 5" diameter

The story of Crisco which I find not only humorous but fascinating begins innocently enough in pre-Civil War America when candle maker William Proctor and his brother-in-law, soap-maker James Gamble, joined forces to compete with fourteen other soap and candle makers in Cincinnati, Ohio. P&G entered the shortening business out of necessity. In the 1890s, the meat packing monopoly controlled the price of lard and tallow needed to make candles and soap.1 P&G took steps to gain control of the cottonseed oil business from farm to factory. By 1905, they owned eight cottonseed mills in Mississippi. In 1907, with the help of German chemist E. C. Kayser, P&G developed the science of hydrogenation. By adding hydrogen atoms to the fatty acid chain, this revolutionary industrial process transformed liquid cottonseed oil into a solid that resembled lard.1
 
Not content with using hardened cottonseed oil for soaps, and mindful that electrification was forcing the candle business into decline, P&G looked for other markets for their new product. Since hydrogenated cottonseed oil resembled lard, why not sell it as a food?  
 
The new product was initially named Krispo, but trademark complications forced P&G to look for another name. They next try was Cryst which was abandoned when someone in management noted a religious connotation. Eventually they chose the near-acronym Crisco, which can be derived from CRYStalized Cottonseed Oil.  
 
Crisco was introduced to the public in 1911. It was an era when wives stayed home and cooked with plenty of butter and lard. The challenge for Crisco was to convince the stay-at-home housewife about the merits of this imitation food. P&G’s first ad campaign introduced the all-vegetable shortening as “a healthier alternative to cooking with animal fats. . . and more economical than butter.” With one sentence, P&G had taken on its two closest competitors—lard and butter.

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