Jello Vintage Tin Molds -Four Styles & Sizes -Total Set of Eight

This is a set of eight vintage tin Jello molds that are in good vintage condition
Some minor signs of use and age.
Wonderful decorative and advertising pieces!!

There are two large measuring 2" tall x 3" diameter,
two medium 1 3/4" tall x 2 3/4" diameter,
two small 1 3/4" tall x 2 1/2" diameter,
two shell shape 1 3/4" tall x 2 3/4" diameter

In 1897, Pearle Wait, a carpenter in LeRoy, was putting up a cough remedy and laxative tea in his home. He experimented with gelatin and came up with a fruit flavored dessert which his wife, May, named Jell-O. They added strawberry, raspberry, orange, and lemon flavoring to granulated gelatin and sugar.He tried to market his product but he lacked the capital and the experience.
In 1899 he sold the trademark to a fellow townsman for the sum of $450!!!

The buyer,Orator Frank Woodward, already had some success in manufacturing and selling. He was one of the best known manufacturers of proprietary medicines. His advertising campaign proved so successful that in 1902 Jell-O sales mounted to $250,000. Jell-O prospered.

In the 1900's a bowl of Jell-o was offered to immigrants at Ellis Island as a "Welcome to America" gift!!

"There's Always Room for Jell-O." This is the campaign slogan of this simple gelatin dessert that today is known as "America's Most Famous Dessert."
The success story is one, the result of advertising and merchandising methods, new and different, never before employed.
Salesmen, well-trained, well groomed, well versed in the art of selling went out in "spanking rigs, drawn by beautiful horses" into the roads, byroads, fairs, country gatherings, church socials, and parties to advertise their product.
First came team-drawn wagons, to be followed by smart auto-cars. Pictures, posters, and billboards over the American landscape, as well as page ads in magazines bringing the six delicious flavors into the American home.

In 1904, Jell-O introduces the Jell-O Girl, four year old Elizabeth King.
In her right hand the little girl held a teakettle and in her left a package of Jell-O.
Advertising kept abreast of the times and so in 1934 General Foods, a pioneer in selling by radio, signed Jack Benny and the whole world came to know "J-E-L-L-O."

On December 31, 1925 the Jell-O Company, Inc. was sold to the Postum Cereal Company, Inc. by exchange of stock, thereby becoming the first subsidiary of a large merger that would eventually become General Foods Corporation. And so the little Jell-O package which was born in LeRoy in 1897 grew from childhood to adulthood. Jell-O left its hometown to make its way in the wide wide world in 1964. Today Jell-O is manufactured by Kraft/General Foods in Dover Delaware.