Fisher Price Wood/Plastic Fire Engine #1 Model No 720 Circa 1968

This sweet vintage Fisher Price Fire Engine just makes me smile!
It is made of wood and plastic and has a happy fire man ready to race to the scene.
The colors are vibrant red and white and the black plastic wheels are in good condition and rotate.
Although there is minor wear from use and age- it is circa 1968- the graphics are still bright.
The white plastic ladder raises up and down but three top rungs on the ladder are broken on one side however they are still attached

It measures 3 1/2" x 8" x 4"

A wonderful classic childhood toy and memory.
Great gift for a collector of firefighter memorabilia, or toy collector.

Founded in 1930 by Herman Fisher, Irving Price, Price's illustrator-artist wife Margaret Evans Price, and Helen Schelle, the name Fisher-Price was established by combining two of the three names.
Fisher worked previously in manufacturing, selling and advertising games for a company in Churchville, New York.
Fisher-Price’s fundamental toy-making principles centered on intrinsic play value, ingenuity, strong construction, good value for the money, and action.
Early toys were made of heavy steel parts and ponderosa pine, which resisted splintering and held up well to heavy use. The details and charm were added with colorful lithographic labels.
Mrs. Price was the first Art Director and designed push-pull toys for the opening line, based on characters from her children's books.
In 1931, three of the four founders took 16 of their wooden toys to the American International Toy Fair in New York City and they quickly became a success.
The first Fisher-Price toy ever sold was "Dr. Doodle" in 1931. In the early 1950s, Fisher-Price identified plastic as a material that could help the company incorporate longer-lasting decorations and brighter colors into its toys. "Buzzy Bee" was the first Fisher-Price toy to make use of plastic
By the end of the 1950s, Fisher-Price manufactured 39 toys incorporating plastics.
During the 1960s, the Play Family (later known as Little People) product line was introduced and soon overtook the popularity of earlier toys.
 The first signs of the Little People concept (the people themselves) really begins all the way back in 1932 with the creation of the #600 Woodsey Cart toys.  There were six different version of this toy, with each one basically being a wooden hay-cart harnessed to a wooden circus figure (either an elephant, a bear, a lion, a pony, a dog, or a clown). 
On the top of the cart is a segmented wooden figure who "drives" the animal/cart unit, and it is this figure that previews the overall appearance of what was to one day become the Original Little People line.   Made for one year only....they were obviously not that popular back then!.....they were the only human-like forms that resemble the later Little People that were made by Fisher Price for the next 18 years. 
Then, beginning in 1950, we begin to see more and more toys introduced that builds upon this original design......the most popular being the #7 Looky Fire Truck.  In this very popular toy, you can really see the fundamental shape, size, and facial features of what was to become, almost a decade later, the "Original" Little People. 
More toys followed, developing upon the same theme and style. The rest, of course, is history!